Price: £37.49
(as of Nov 19, 2025 13:05:48 UTC – Details)

From the brand

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Helping you to become your dog’s health hero

We live and breathe dogs, and understand what works for them. Through our experience in behavior, canine science and nutrition, we identified the need for something extra to unlock new levels of wellness and happiness. That is why we formulated an innovative range of superfood blends that support your dog naturally from the inside-out, allowing you to provide love and training from the outside-in!

Superfood Innovations

Portrait of a brown and white dog with floppy ears and a pink tongue, against a green background with leaf designs.

Teal background with white shield icon containing green checkmark. Text claims products are made by experts including vets and nutritionists.

Marketing image with mint green background featuring white heart icon and text about dog superfood innovations and natural ingredients.

Black and white dog with long ears and tongue out. Circular image framed by green tropical leaf design.

SUPPORT WELLNESS: Calming dog supplement that promotes relaxation and supports calmness for dogs with stress, reactivity, barking and anxiety struggles. Perfect for all stressful scenarios: The calming supplement helps your dog feel relaxed in moments such as a thunderstorms, car rides, fireworks, or unfamiliar people. Helps to support gut, brain and training for calm and focused dogs.
HIGH-QUALITY NATURAL INGREDIENTS: Made with safe and natural ingredients: Mood-boosting L-Tryptophan, a gut supporting probiotic, soothing L-glutamic Acid, calming Passiflora and Lemon Balm. This dog supplement is gluten-free, vegetarian and manufactured in the UK, following internationally recognised standards of quality.
POWDERED SUPPLEMENT: Our products have been formulated by our team of vets, champion trainers and nutritionists. This team has carefully chosen for a powder form supplement since this helps maintain the highest amount of nutrients and in this form the body absorbs the supplement more quickly and efficiently.
EASY TO USE: Our pet supplements are designed to take the hard work out of being your dog’s Health Hero. The tasty powder can be sprinkled on dry food, wet food or a treat! Like any change to your dog’s diet, start slowly and build up to the full amount over a week.
ALL AGES & BREEDS: This dog superfood is helpful whatever the breed, age or size of your dog. Can be fed to dogs from 6 weeks old.

Customers say

Customers find the calming supplement easy to use, with one noting it’s easier than grinding tablets. They report positive effects on their dogs’ happiness, with one mentioning their dog won’t refuse it, and another noting their dog is more engaged with tasks. However, the product receives mixed feedback about its effectiveness, with some customers reporting it helped their anxious dogs while others say it made no difference in their pets’ behavior. Additionally, customers find the product pricey and consider it an expensive waste of time.