Price: £40.76
(as of Dec 07, 2025 09:22:34 UTC – Details)

From the manufacturer

Discover our naturally tailored nutrition

Like you – we know that dogs are happiest when they are free to live a life unleashed! This is why we have created BETA: A tailored range of food, made using selected natural ingredients, and with Chicken as our No.1 ingredient. Made in our Suffolk factory, all our products provide healthy nutrition that helps your dog to live an active and curious life.

Key Benefits

New improved recipe with Chicken as the No.1 Ingredient.

Made with Selected Natural Ingredients.

With Natural Prebiotic proven to help improve digestive health.

Dual shape and size kibbles for slower chewing.

Nourish your dog’s real nature

Being a real dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life.

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Meet our RealDogs – which one is yours? Buddy The Buddy

They play. They tumble. They follow. They snuggle.

Buddies greet strangers like old friends and old friends like family. The more the merrier!

The Explorer

They dig. They uncover. They seek. They discover.

For the Explorer, every walk is the start of a new mission – that probably ends with a bath!

Foodie The Foodie

They sniff. They taste. They crunch. They relish.

Food motivated? They’re food obsessed! Everything needs to be sniffed, licked and tasted!

The Thrillseeker

They swim. They splash. They shake.

Once outdoors and off the lead, the Thrillseeker really comes to life. The messier, the better!

Chicken is # 1 ingredient RICH IN CHICKEN
No added artificial colours, flavours or preservatives
Made with selected natural ingredients. Made in the UK. (RECYCLING INFORMATION:Recycle at Home)
With a natural prebiotic proven to help support digestive health
Dual shape and size kibbles
TAILORED NUTRITION for growing small breed puppies. Also suitable for gestation and lactation and for adult toy dogs.
CHICKEN as the No.1 Ingredient. Made with SELECTED NATURAL INGREDIENTS* and with no added artificial colours, flavours and preservatives.
HEALTHY NATURAL DEFENCES. With antioxidants to help support natural defences.
BRAIN & VISION DEVELOPMENT. With DHA that is essential for growing puppies.
HEALTHY TEETH AND BONES. With essential minerals and vitamins to help support bone growth.Complete pet food for small breed puppies. Also suitable for gestation and lactation of small breed bitches and for toy adult dog.

Customers say

Customers find this dog food to be excellent value, particularly for adult dogs, and appreciate that it’s ideal for puppies. The food receives positive feedback for its taste, especially the salmon flavor, and its benefits for tummy health, particularly for those with sensitive stomachs. Customers report that their dogs maintain a lovely shiny coat and stay within their weight limits while using this food. The size of the kibble receives mixed reviews, with some customers appreciating the good-sized chunks while others find them too large for their dogs.